The company expanded over the next seven years to include distribution in South Korea, the Philippines, and South Vietnam. A year later, all five men established Service Games Panama to control the entities of Service Games worldwide. After the US government outlawed slot machines in its territories in 1952, Bromley sent employees Richard Stewart and Ray LeMaire to Tokyo to establish Service Games of Japan to provide coin-operated slot machines to US bases in Japan. After the war, the founders sold Standard Games in 1945, and in 1946 established Service Games, named for the military focus. Their aim was to provide coin-operated amusement machines, including slot machines, to military bases as the increase in personnel with the onset of World War II would create demand for entertainment. In May 1940, American businessmen Martin Bromley, Irving Bromberg and James Humpert formed Standard Games in Honolulu, Hawaii. The Diamond 3 Star was a coin-operated slot machine produced by Sega in the 1950s. In more recent years, it has been criticized for its business decisions and the quality of its creative output. Sega is recognized for its video game consoles, creativity and innovations.
Its name and branding are used for affiliated companies that operate amusement arcades and produce other entertainment products, including Sega Toys however, these are largely separate ventures.
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Sega is one of the world's most prolific arcade game producers, with long-running series such as Virtua Fighter and Initial D Arcade Stage. Sonic, Sega's mascot, is internationally recognized. Sega has produced several multi-million-selling game franchises, including Sonic the Hedgehog, Total War, and Yakuza. In 2020, Sega Games and Sega Interactive merged and were renamed Sega Corporation. was established in 2015 Sega Corporation was renamed Sega Games Co., Ltd., and its arcade, entertainment and toy divisions separated into other companies. In the years since, Sega has been more profitable. In 2001, Sega stopped manufacturing consoles to become a third-party developer and publisher, and was acquired by Sammy Corporation in 2004. Later in the decade, Sega suffered several commercial failures such as the 32X, Saturn and Dreamcast consoles. The Genesis struggled against the competition in Japan, but found success overseas after the release of Sonic the Hedgehog in 1991 and briefly outsold its main competitor, the Super Nintendo Entertainment System, in the US. In 1988, Sega released the Sega Genesis (known as the Mega Drive outside North America). In 1984, Sega executives David Rosen and Hayao Nakayama led a management buyout, with backing from CSK Corporation. Following a downturn in the arcade business in the early 1980s, Sega began to develop video game consoles, starting with the SG-1000 and Master System, but struggled against competitors such as the Nintendo Entertainment System. Sega was sold to Gulf and Western Industries in 1969. Sega developed its first coin-operated game, Periscope, in 1966. In 1965, it became known as Sega Enterprises, Ltd., after acquiring Rosen Enterprises, an importer of coin-operated games. Shortly after, the company acquired the assets of its predecessor, Service Games of Japan. Sega was founded by American businessmen Martin Bromley and Richard Stewart as Nihon Goraku Bussan on June 3, 1960.
From 1983 until 2001, Sega also developed video game consoles.
Sega is a subsidiary of Sega Sammy Holdings. Its division for the development of both arcade games and home video games, Sega Games, has existed in its current state since 2020 from 2015 to that point, the two had made up separate entities known as Sega Games and Sega Interactive Co., Ltd.
Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, respectively. Sega Corporation is a Japanese multinational video game and entertainment company headquartered in Shinagawa, Tokyo.
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